Pend
Private-market investment infrastructure built for serious capital, not mass speculation
Private Markets Are Broken
For Investors
  • Deal discovery fragmented across networks
  • Diligence manual, inconsistent, inefficient
  • Execution slow, relationship-dependent
  • Post-investment monitoring weak or absent
For SMEs
  • Traditional banks inaccessible
  • VC capital narrow, biased, selective
  • Fundraising opaque, time-intensive
  • Limited visibility to serious capital
The Capital-Opportunity Gap
Capital Exists
Trillions seeking private-market exposure
Opportunities Exist
Thousands of SMEs need growth financing
Infrastructure Does Not
No scalable rails connecting them
Why This Problem Is Hard
Private markets don't scale like SaaS
Deals Are Rare
High-quality opportunities emerge infrequently, requiring patient capital
Trust Is Earned Slowly
Relationships built over years, not clicks
Humans Are Involved
Lawyers, documents, negotiations—complexity persists
Capital Moves in Chunks
Large, discrete transactions requiring coordination
This is why most private-market "marketplaces" fail
Our Solution
Deal Infrastructure
Pend is infrastructure for private markets, not a marketplace
What We Provide
Curated Deal Access
Vetted opportunities, not mass listings
Diligence Tooling
Data rooms, verification, structured analysis
Monitoring & Follow-Up
Portfolio tracking, reporting, updates
Transaction Coordination
Execution rails, documentation support
What We Are Not
Not a Fund
We don't pool or deploy capital
Not an Advisor
We provide tools, not recommendations
Not a Broker
We facilitate, not intermediate
Not a Processor
We coordinate, not custody
We enable transactions. We do not force them.
Who We Serve
Built for Serious Capital Allocators
Angels
Experienced operators seeking deal flow beyond their networks
Family Offices
Multi-generational wealth seeking private-market exposure
Strategic Investors
Corporates pursuing portfolio diversification
DFIs & Institutions
Development finance and institutional allocators

Not mass retail. Not speculation.
Traction
Real Signal, Pre-Fundraising
1,000+
Investors Reached
Serious capital allocators engaged
50+
Converted Investors
Active platform participants
Live
Alpha Transactions
Executed deals validating model
SMEs onboarded manually. Real assets structured—agriculture, yield-producing opportunities.
This is not a cold start.
Platform Scale
5-Year Growth Trajectory
Top-of-funnel metrics, not revenue fantasy
SMEs on Platform
Year 5: 15,600 SMEs = <0.5% of Egypt's SME market
Scarcity is intentional. Quality over volume.
Investors & Opportunities
Investors on Platform
  • Year 1: 2,000
  • Year 3: 4,500
  • Year 5: 7,000
Opportunities Listed
  • Year 1: 100
  • Year 3: 280
  • Year 5: 500
Business Model
Two Streams
No success fees. No custody. No GMV games.
Revenue Stream 1
Investor Access
Annual subscription for platform infrastructure
Revenue Stream 2
Transaction Facilitation
Infrastructure fees when deals close
Revenue Stream 1
Investor Access Subscription
Annual membership unlocks infrastructure, not guarantees
What Subscribers Get
01
Deal Flow Access
Curated opportunities matching investor criteria
02
Diligence Materials
Structured data rooms, verified documentation
03
AI Screening
Intelligent filtering, pattern recognition
04
Portfolio Tracking
Real-time monitoring, reporting, analytics

Key principle: Leads are a feature, not a product
Subscription Economics
Adoption & Pricing
Year 1
5% subscribe
100 paying users
$1,000 annual
Year 3
8% subscribe
360 paying users
$2,200 annual
Year 5
12% subscribe
840 paying users
$3,500 annual
Annual churn: Starts at 40%, declines to 20%
Reflects serious, professional usage patterns
Subscription Revenue Projection
This funds the platform. Predictable, recurring infrastructure revenue.
Revenue Stream 2
Transaction Facilitation
Pend earns fees only when transactions close
What We Facilitate
Documentation
Legal structure, term sheets
Verification
KYC, compliance, diligence
Coordination
Multi-party transaction management
Execution Support
Closing mechanics, rail support
We charge an infrastructure fee, not advisory carry
Transaction Assumptions
Private-market reality, not volume fantasy
Transactions Per Year
  • Year 1: 5 deals
  • Year 2: 15 deals
  • Year 3: 40 deals
  • Year 4: 90 deals
  • Year 5: 160 deals
Average Deal Size
  • Year 1: $20k
  • Year 2: $40k
  • Year 3: $75k
  • Year 4: $150k
  • Year 5: $250k
Infrastructure fee: 2% early, compressing to 1% at scale
Transaction Revenue
This is upside, not dependency. Optional revenue layer on infrastructure base.
Total Revenue
$3.34M
Year 5 combined revenue from both streams
5-Year Revenue Breakdown
Total 5-year revenue: $102k → $282k → $837k → $2.0M → $3.34M
No Aggressive Assumptions
Low Conversion
5–12% subscription adoption assumed
Capacity Caps
Intentional scarcity maintains quality
Independent Streams
Neither revenue source depends on the other
Trust Compounds
Value increases with platform tenure

This model survives underperformance
Why This Model Works
1
Registrations ≠ Monetization
Platform access gated, not open-door
2
Low Conversion Assumed
Conservative adoption rates baked in
3
Capacity Caps Enforced
Quality maintained through selectivity
4
Revenue Streams Independent
Subscription funds ops, transactions are upside
5
Trust Compounds Over Time
Long-term relationships drive retention
Defensibility
Why This Isn't Commoditized
Trust Is the Moat
Earned over years, impossible to fake. Network effects strengthen with every transaction.
Diligence Workflows Sticky
Investors build proprietary processes on our tools. Migration cost increases with usage.
Regulatory Posture Favors Infrastructure
We're rails, not intermediaries. Compliance burden lower than marketplace models.
Switching Costs Increase
Portfolio tracking, historical data, relationship capital—all locked in over time.
This is not a race to zero.
Comparables
We Borrow Economics, Not Hype
AngelList
Access + execution infrastructure for angel deals
Yieldstreet
Curation + infrastructure for alternative assets
Ondo Finance
Structured access to institutional-grade products
Plus boutique placement platforms operating at scale
Valuation Framework
Not GMV-Driven
Valuation Logic
Revenue Multiple: 6–12x
Infrastructure companies trade on recurring revenue, not transaction volume
Infrastructure Narrative
Positioning as rails, not marketplace, commands premium
Optional Transaction Upside
Facilitation fees provide growth optionality
Long-Term Compounding
Trust and stickiness increase over time
Built for serious capital, valued accordingly
Who This Is For
Not Growth Tourists
Serious VCs
Funds seeking private-market infrastructure exposure
Strategic Fintech Investors
Strategic alignment with financial rails
Family Offices
Long-term capital seeking compounding assets
DFIs
Development finance institutions backing SME access
Infrastructure Believers
Investors who understand rails > marketplaces
The Ask
Raising a priced round to scale infrastructure and deepen capabilities
Capital Deployment
Expand Infrastructure
Scale platform capacity, backend systems, data architecture
Deepen Diligence Tooling
AI screening, verification systems, workflow automation
Build Execution Capacity
Transaction coordination, legal integration, closing mechanics
Institutional Partnerships
DFI relationships, strategic alliances, co-investment structures
Discipline Over Hype
We are not chasing GMV. We are not promising hockey sticks. We are building infrastructure that compounds.
What Success Looks Like
01
Year 1–2: Foundation
Platform infrastructure solidifies, early revenue proves model
02
Year 3: Inflection
Subscription base scales, transaction volume increases, trust compounds
03
Year 4–5: Compounding
Network effects visible, switching costs high, institutional partnerships mature
04
Beyond Year 5
Infrastructure position defensible, expansion optionality unlocked
Risk Mitigation
Key Risks
  • Slower investor adoption than projected
  • Transaction volume lower than expected
  • Competitive pressure from larger platforms
  • Regulatory changes impacting operations
Mitigation Strategies
  • Conservative conversion assumptions baked in
  • Subscription revenue independent of transactions
  • Infrastructure positioning vs. marketplace
  • Compliance-first approach from day one
Model survives underperformance on multiple dimensions
Market Opportunity
Egypt & Beyond
3M+
Egyptian SMEs
Massive underserved market for capital access
$8B
SME Financing Gap
Annual unmet demand for growth capital
15%
Bank Access Rate
Vast majority excluded from traditional finance
We're targeting <0.5% penetration by Year 5—conservative by design
Closing Thoughts
Private markets don't need another marketplace promising liquidity they can't deliver
Infrastructure
That's What's Missing
Pend builds that infrastructure.
Serious capital. Real deals. Sustainable economics.

Let's build the rails private markets actually need
Contact Us
Contact Us Directly
Reach out to our team for inquiries and to learn more.
  • Email: hossary@mypend.com

www.linkedin.com

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